10- Target Audience Research for Teen Dramas

Target Audience Research for Teen Drama

To attempt any kind of research we must first start with the definitions of what we’re trying to research about so that it is clear and the research is accurate.

Definitions of Audience:

-The assembled spectators or listeners at a public event such as a play, film, concert or meeting.

-A formal interview with a person of authority

In this case we’re looking at the first definition of an audience, as we’re looking at what kind of target audience teen drama is generally aimed at. A target audience is simply the general groups a film, play, concert or meeting (in this case film) is aiming to reach out to. A target audience will be anything specific from the Age, maturity, gender, religion and even culture. A teen drama is mostly aimed at a younger age group however you find that some older folk enjoy viewing films of this age as it allows them to reminisce. It’s also mainly aimed at American culture as it’s usually set in America and a lot of those films provoke Christianity and similar religions of the same beliefs as it usually consists of nudity, sex, partying, disobedience and other things some people may consider vulgar. It’s also mainly targeting teenage girls, hence ‘drama, but there’s a surprise mix of gender on who’s actually interested. Another aspect that a target audience may capture is profession, people in high school and college probably have more spare time to watch films and escape work whereas adults are more focused on their career than social life (or at least in high intensive and demanding jobs). It’s very useful for a film to have a target audience for it to be successful as people who most relate or understand the concept someone is trying to produce the more likely they’ll be interested in it and share it with their peers. If you just put out a film about the 70s in black and white the amount of people interested would be miniscule.

I don’t think it’s fair to generalise a whole audience based on their age, profession or anything else for that matter. What it all comes down to is personal interest of people but one person from one age group may prefer one film where it may not be the case for someone else that fits the same profile. And it doesn’t always stand that one age group likes these films. For example, my mother loves teen dramas and can name a lot more than I can and she’s in the age group of 30-40 when I’m 18. So the target audience will never fully be accurate but it’s a good place to start when marketing your productions.